The key to visual continuity is maintaining the same feel and visual aesthetics. I began pre-production by studying the previous spots in the advertising campaign and making note of the visual approach. The previous spots were shot on the Arri Amir

The key to visual continuity is maintaining the same feel and visual aesthetics. I began pre-production by studying the previous spots in the advertising campaign and making note of the visual approach. The previous spots were shot on the Arri Amira with Zeiss Standard Speed lenses, so I maintained some of the look by using the same gear. I opted to go handheld for most of the project to match the lifestyle approach.

I scouted with the Brokaw team using Artemus to capture images on the buses and at each location. We found what shots we wanted and created a cohesive storyboard from those images for each spot. During the scout, I took note of the sun position an

I scouted with the Brokaw team using Artemus to capture images on the buses and at each location. We found what shots we wanted and created a cohesive storyboard from those images for each spot. During the scout, I took note of the sun position and we scheduled the bus-stop scenes around the optimal sunlight.

I collaborated with Patrick Ryan from Ohio CineMotion as my gaffer. In pre-production we chatted about the visual style and tested some lighting approaches for the tight spaces on the buses. We found a perfect method with small LED lights rigged

I collaborated with Patrick Ryan from Ohio CineMotion as my gaffer. In pre-production we chatted about the visual style and tested some lighting approaches for the tight spaces on the buses. We found a perfect method with small LED lights rigged to bounce off LightBridge Reflectors. This created a focused but soft key to highlight the talent.

Each day of the video shoot went smoothly thanks to the planning we did in pre-production. The storyboards helped the crew plan ahead so we could maintain a steady schedule. The lighting test helped speed up lighting time and our approach worked out

Each day of the video shoot went smoothly thanks to the planning we did in pre-production. The storyboards helped the crew plan ahead so we could maintain a steady schedule. The lighting test helped speed up lighting time and our approach worked out flawlessly for the shoot.

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